McLarens new executive director Zak Brown says Formula One should aim to turn each grand prix into an occasion as big as the NFLs Super Bowl. Adidas Red Wings Jerseys .Brown has experience in motorsport marketing and had been linked to a role with F1s incoming owners Liberty Media before taking his new job on the commercial side of McLaren last month. The Californian businessman believes the sport needs to do a better job of promoting itself in order to achieve the growth Liberty has in mind, and says F1 could learn a lot from the prestigious Super Bowl.I think we need to take a look at the weekend format and how F1 engages with the consumers in the grandstands, and how close can we get them to our teams on site, Brown said. We go to these cities and it needs to be a big event leading up to it.The Super Bowl does an excellent job. When they put on a Super Bowl they have a high level of fan engagement, come in to town and take over the cities, the hotels and the airport. Weve got 21 Super Bowls that we put on across the world, so Id like to see that in market.Brown hopes Liberty will also put more emphasis on expanding F1s digital content when it takes full control early next year.Then we have digital -- that we all talk about -- and its a fast paced environment where what worked today may or may not work tomorrow. Given that Liberty has a media-centric background - specifically Chase [Carey, CEO] has a media background - Ive got high expectations that they will do great things in the media space, which is ultimately how we reach the largest audience we can.Had Brown taken a job with Liberty he may have been at the centre of such decisions, but even in his new role he is confident he will have an impact on the sport through its decision-making bodies. McLaren has a full-time seat on the Strategy Group, which exists to formulate the long-term direction of F1, and Brown is hopeful he can use that as a forum to get his views across.Hopefully now Ill have a louder voice [in F1] -- being an American everyone expects me to be loud - but it will be about just having a seat at the table and sharing my views. I think business, whether its McLaren or Formula One, you can always improve and so Im going to push areas where I think it will be better for all of us. Im super excited about it, I think Formula One has tonnes of growth opportunity and I want to personally and professionally contribute to that. White Red Wings Jerseys . According to a report from the Vancouver Province, the Lions are expected to replace former DC Rich Stubler with defensive backs coach Mark Washington. Red Wings Jerseys Store .com) - The women will also have a new champion at the Australian Open. http://www.authenticredwingsshopnhl.com/ .ca. Kerry, Just watched the shootout in the Coyotes/Leafs game and I have to ask, why was the James van Riemsdyk goal allowed to count? All of the video replays we were shown on TV were inconclusive about whether the puck had entirely crossed the line or not. NEW YORK -- The defending world champion is a 25-year-old Norwegian whos been named one of the worlds sexiest men.Magnus Carlsen is tops in an endurance sport that doesnt require him to move from his chair.Its called chess.Carlsen, the highest-rated player in chess history, again aims to win the World Chess Championship, the most eagerly awaited match in a generation, starting Friday in New York.Trying to wrest the title from Carlsen is the 26-year-old Ukrainian-born Russian grandmaster Sergey Karjakin.The prize purse of $1.1 million will be divided 60-40 between the men, who are treated like rock stars in their countries.Carlsen and Karjakin will play in a renovated building on the historic Manhattan waterfront, near Wall Street and the Brooklyn Bridge.The championship has returned to the United States for the first time in 21 years; the last one was in Sochi, Russia, in 2014.In the U.S., organizers face a challenge: how to popularize a sedentary sport with little visible action in a society where most fans favor dynamic sports like football, boxing, basketball and baseball.Still, chess has its fervent American fans, including Jay Z, Jude Law, Arnold Schwarzenegger and President Barack Obama.The International Olympic Committee classifies it as a sport, as do more than 100 countries. It requires not only brain acrobatics but also the physical stamina to sit as long as six hours at a time for three weeks.The board battle pits figures of medieval warriors, kings, queens, bishops and knights against each other in ever-changing plots as dramatic as the Game of Thrones.Electronic versions of the game register about 1 billion downloads a year of hundreds of apps, says Ilya Merenzon, the Moscow-based chief executive officer of Agon Ltd., which owns the marketing rights to the World Chess brand for the championships and the qualifying games leading up to it.There are an estimated 600 million players worldwide, Merenzon says.By contrast with the glitzy, high-tech championship, chess enthusiasts can be found playing in hundreds of New York outdoor public spaces, such as Central Park. Youth Red Wings Jerseys. Some of these urban street players are homeless.Karjakin was 12 when he became the youngest grandmaster, and Carlsen was a grandmaster at 13.When I was young, I was used to winning games in a very aggressive style, and I would attack all the time and I was used to my opponents cracking, Carlsen said. But when I got to the highest level, then people defended better, so now Im more pragmatic. Whatever risks I take, I try to control the game.Carlsen has cashed in through sponsorships, his own chess app and modeling for ads. He appeared in G-Star Raws Spring/Summer fashion ad campaign along with actress and model Lily Cole.He also was selected by Cosmopolitan magazine as one of the sexiest men of 2013. Since then, hes also been the worlds No. 1 player.All 600 seats for Fridays inaugural game were sold out, starting at $75 apiece. Two games are played on consecutive days, followed by a one-day break, for a total of 12 games.Tens of millions of fans are expected to follow live online, free of charge through the worldchess.com website and affiliate partners. In addition, $15 via Pay-Per-View buys the game in virtual reality, allowing fans to experience the game as if they were there by wearing special goggles.For years, chess seemed to be played in a bubble, far from mainstream media.But it never grew out of style in Carlsens Norway, where TV programs are pre-empted for important games.This week, New York will host the first championship with two grandmasters of the smartphone generation -- a battle of two of the finest minds on the planet, Merenzon says. Our goal is to make chess a pop culture event.---This story has been corrected to show the companys name is Agon, not Agony, and the company does not control the games, just the commercial rights to the brand name. 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