'Lovely to see real Google SEO Services women with healthy bodies': Target praised for celebrating women of different shapes and ages in new Valentine's Day lingerie campaign
Women have taken to social media to congratulate retail wholesale halloween costumes giant Target for using 'full-figured' models for their latest lingerie campaign.
Target Australia's Valentine's babydoll chemise Day Gift Guide features women of different 'backgrounds, ethnicities, ages and sizes' - a defiant step away from the waif-thin lingerie models that saturate the fashion industry.
The campaign also features a middle-aged model with distinctive grey hair, a move that has empowered Australian women.
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Body love: Target Australia has been praised for their latest lingerie campaign that features models of different 'backgrounds, ethnicities, ages and sizes'
'Fantastic to see fuller figured and over 16 yrs modeling beautiful underwear, makes us all feel good about ourselves,' one person wrote.
'Lovely to see real women with healthy bodies,' wrote another woman.
'I hope we see more of these real images then I would be happy for my daughters to look at magazines.'
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Breaking stereotypes: Targets models are a step away from the waif-thin models that saturate the fashion industry
Target Australia responded to the positive feedback in a Facebook comment that described their models as 'real and beautiful'.
A Target spokesperson told Daily Mail Australia they were committed to 'celebrating the diversity of our customers - who come from a range of different backgrounds, ethnicities, ages and sizes'.
'Our latest Valentine's Day campaign is a small but vital step in continuing Target's promise to make quality style and fashion not only more affordable but also more accessible and relevant for our customers,' they said.
Spreading the love: Target said they hoped to celebrate the diversity of their customers through the campaign
'Real women with healthy bodies': Social media users took to Facebook to thank Target for their diverse use of models
This is not the first time Target has embraced a diverse selection of models for their catalogue.
In December 2015 the Australian retail giant was praised for using different shaped models for their swimwear catalogue.
In August, they launched the Every Body campaign that introduced size 16 mannequins to the store and women of all shapes across their TV, digital and print campaigns.
The move came after an online petition was started on Change.org calling for Target to 'stop using anorexic-looking models in advertising' after a campaign for Target's Dion Lee collection.