In 2009, due to the impact of the financial crisis in the late 2000s and the reorganization of game development studios, Microsoft Corp. dismissed Ensemble Studios and Aces Studio. Phil Spencer was promoted to vice president of Microsoft Studios to replace retired Shane Kim.
In 2010, Microsoft Studio set up a mobile game studio focused on developing games and entertainment multimedia for Windows Phone Rocket League Keys. It also expanded the second extra 90 rare earths in Birmingham Digbeth to generate more titles. The Microsoft studio group formed a new internal studio called Microsoft Game Studios - Vancouver and Microsoft's flight development team, bringing Microsoft Flight to the PC. In October 2010, Don Mattrick was promoted to president of the interactive entertainment business.
In 2011, Microsoft Studio opened a new development studio in Soho, London, Redmond, Washington and Victoria.