Promotion Strategy - Strategic Marketing of High Tech and Clean Tech
Stanford CSP BUS47 - "Strategic Marketing of High Tech and Clean Tech" Spring 2012
Instructor: Tony Seba
Tony Seba, author of 'Winners Take All - 9 Fundamental Rules of High Tech Strategy" offers tips on how new companies should build a promotion strategy (publicity, advertising, communication) without a large budget.
What's the right promotion strategy?
What's the right social media strategy? What are the key things to emphasize - regardless of outlet (Facebook, LinkedIn, Twitter, etc.) What are the right messages?
When should a company invest in publicity and public relations? When does it invest in advertising?
What is the best content strategy?
How is advertising or promotions different from branding?
What do stories have to do with advertising?